What we offer – a powerful overall offer
We are a multidisciplinary team with excellence in leadership, coaching, organizational psychology, AI transformation, sales training, brand strategy, web and platform strategies and financial management. Together, we offer a unique holistic approach to developing both people and businesses - with sustainability, balance and profitability as benchmarks.

Anton Astbäck
AI consultant
+46 (0)709 100 694
anton@aimedanton.se
Read more
Anton takes you from idea to implementation of AI in practice. With cutting-edge expertise in data management and machine learning, he develops solutions that improve decision support systems, streamline processes and strengthen business results.
aimedanton.com

Anders Henriksson
Strategic financial management
+46 (0)73 545 58 88
anders@metapraxis.se
Read more
With experience in analysis, budget and financial management, Anders helps companies create financial clarity and sustainable growth. He ensures that decision-making bases are data-driven, transparent and future-proof.
metapraxis.se

Mats Ekholm
Sales coach
+46 (0)70 889 70 00
mats@greatsigns.se
Read more
Mats strengthens the sales "core" through practical training, clear structures and strategies that increase sales efficiency. With a coaching style and documented focus on results, he helps sales teams both perform better and reach set goals.
greatsigns.se

Arvid Jensen
IT & AI transformation, platform strategy
+46 (0)73 973 76 54
arvid@arvidjensen.com
Read more
Arvid leads digital transformation by strategically implementing AI solutions and tailored platform strategies. He maps your needs, sets technical guidelines and ensures that your digital journey provides maximum impact and sustainability.
arvidjensen.com

Eric Dutt
Responsible for AI transformation & platform strategy
+46 (0)76 113 65 83
eric@duttcsr.se
Read more
Eric, with experience from AI Sweden, drives your digital journey by strategically implementing AI solutions and platform strategies. He maps needs, sets technical guidelines and ensures long-term results.
With solid expertise in generative AI and change management, Eric helps small and medium-sized organizations translate technology into concrete business and societal benefits.
duttcsr.se

Petter Engström
Brand Strategist
+46 (0)70 611 53 69
petter.engstrom.hem@gmail.com
Read more
Expert in shaping strong brands and building long-term relationships. Petter helps you identify target groups, develop a clear positioning and create an engaging brand story that strengthens your company's identity.

Anders Eriksson
Photographer, web producer & graphic artist
+46 (0)72 432 38 25
anders@grapixo.se
Read more
Expertise: Product photography, web production and graphic production. Builds websites, including web stores. Produces all kinds of printed matter, from idea, graphic design, to printed matter order and delivery to your company.
Related services: Corporate photography and video production.
grapixo.se

Johanna Drakenhammar
Health coach, inspiring lectures
+46 (0)733 722 534
info@athletica.se
Read more
Athlética helps leaders and organizations take health to the next level.
We work holistically and strategically to create sustainable well-being that strengthens both people and results.
By integrating movement, recovery, nutrition and mindset, we create the conditions for more energy, focus and long-term performance. We believe in the whole, where prosperous individuals build strong, successful organizations.
Athlética offers health coaching, inspiring lectures, customized health packages and long-term collaborations, always adapted to your needs and goals. Our focus is to help you create a well-being strategy that lasts over time, not quick fixes, but real change.
You are most welcome to get in touch!
athletica.se

Zana Penjweni
Brand & Digital Designer
+46 (0)70 490 19 01
info@reboa.se
Read more
Strong competence in graphic production, digital and branding - from strategy and concept to finished production.
Each assignment is handled with care and business understanding, communicating brands with precision and consistency.
reboa.se
Our service areas
Individual leadership training & coaching
Licensed leadership coaches and mentor coaches with extensive experience help leaders grow in their role, strengthen their self-leadership and develop their personal expression. We use proven methods in mental training, emotional intelligence, conflict management and goal development.
Organizational psychology & cultural development
We work with organizational psychology perspectives to promote a healthy culture, strengthen the psychosocial work environment, facilitate change processes and build sustainable structures for learning and collaboration. Through cultural analyses, team support and strategic HR development, we contribute to the organization's long-term success.
Sales training & business development
With targeted sales coaching, we strengthen the sales team's structure, performance and motivation. We integrate insights into group dynamics and motivation to create behavioral change and drive tangible results.
Web strategy & digital presence
We create effective digital solutions with the user experience in focus. With support in web analysis, conversion optimization and technical advice, we develop your digital presence as part of the whole.
Team development & group processes
Through scientifically anchored development programs, we strengthen interaction, division of responsibilities and collective intelligence. We use organizational psychology insights to build trust, manage tensions and unlock the potential of teams.
Digital transformation & AI strategy
We offer strategic consulting in AI implementation, platform architecture and IT transformation. We combine technical competence with an understanding of the importance of leadership and culture in digital change journeys.
Brand development & communication
We help you build a brand that reflects your values and creates trust - both internally and externally. Through strategic positioning, storytelling and identity work, your brand becomes a force in the work of change.
Financial management & financial strategy
We offer support in strategic financial analysis, budget work and business management. You get support to make better decisions with a focus on long-term profitability and transparency.
Our strength: a unified whole
With us, the inner development of the person and the external needs of the organization meet. We make sure that both structure and culture support your purpose and goals. We offer one-off interventions or long-term programs - tailored to your specific conditions.
Torbjörn brings out the right method/tool to help me reach new heights. What separates him from the crowd is that he is good at listening, affirming and lifting and helping me bring out my strengths. The fact that I, who myself have coached others, am now being coached myself is wonderful. It feels safe to have Torbjörn as a coach and that means a lot to me.
– Marie Ekwall, HR coordinator, Marie Ekwall Health coach
I have built up a winning mentality thanks to Torbjörn's coaching. I am more active in sales work, take initiatives that I have not done before and I have received valuable tools for goal management and stronger leadership.
- Anders Eriksson, CEO/photographer/web developer at Grapixo AB
Would highly recommend Torbjörn. You get an always engaged sounding board, who has a fantastic drive, business acumen, ability to define and solve the actual problem and also a lot of common sense.
– Björn Abild, Vice Chairman of the Board of Finja AB, former CEO of Hemtex, ICA, Expert, Team Sportia, Axfood, former chairman of the board of Nilsson Group, Woody Bygghandel, ICA, EMAB
Next step
What needs to become clearer in your day-to-day work?
We begin by understanding where you are. From there, we shape a journey that can be used, followed up, and measured in real work.

